MARCO BRAMBILLA

King Size (2023)

16K video projection, sound.

From Marco: “The King has left the building. Elvis Presley's death marked the end of an era in American culture. "KING SIZE" is a meditation on the intertwined narratives of Elvis and Las Vegas—his transformation into a myth and Las Vegas into the epicenter of the American consumer-entertainment complex. In Vegas, Elvis embodied the American Dream and was its ultimate victim.”

From DesignBoom: “A 16K resolution immersive artwork for the OPENING OF SPHERE in Las Vegas has stunned concert-goers by celebrating the ‘king of rock’n’roll’, Elvis Presley, like never before. Film director and video artist Marco Brambilla was invited to concoct the DIGITAL ARTWORK dubbed KING SIZE — the largest video collage ever made for rock band U2’s inaugural residency at the Sphere. Created using state-of-the-art AI and CGI technologies, the project is on view from September 29 to December 16, 2023, imbuing the audience with Elvis’s world through a staggering 15,000 sqm display screen with a 180-degree field of view.”